Product, brand and strategy for teams launching something new.
We turn early-stage ideas into working products, and working products into brands that win customers.
ANDA Digital is an independent product and strategy studio, founded in 2026 and run by Zeynep Süzen.
We work at the intersection of product, experience and strategy. Some clients are early-stage ventures shaping their first product; others are established companies that need a sharper position, a clearer story and the assets to carry it. In both cases the job is the same: make sense of complexity, define a direction, then design, build and launch.
We work hands-on and embedded — from İzmir, and remotely with teams across Europe.
What we do
Product & Venture
- Product strategy and discovery
- User and product experience
- Product ownership, from MVP to pilot launch and beyond
- Startup advisory, investor readiness and founder support
- Digital systems, content and design frameworks
Brand & Growth
- Brand positioning and communication strategy
- Go-to-market and media strategy
- Creative direction, content and brand film production
- Paid media planning and management
- Websites, social media and sales decks
Selected work
Product partner since day one. Owned the product from concept to pilot launch in Sweden (August 2025) — leading design and engineering hands-on, from daily stand-ups to launch day. Now driving the next phase as product owner: a fully resolved, end-to-end version of the platform, including an AI-powered sorting engine.
Repositioning a Turkey–Europe logistics operator from service provider to industrial logistics partner. Brand platform, new website, 60-second brand film, sales deck and ongoing social media.
Launch acquisition strategy and media management for the brand’s first studio in Türkiye. Creative development, paid media and a CRM-fed optimization loop for the pre-opening period.
Zeynep
Süzen
Twenty years across marketing, digital product development and creative strategy — from global brands to early-stage startups.
Nearly eight years at The Coca-Cola Company (Turkey, Caucasus & Central Asia) leading content and interactive marketing, after agency roles in digital project management at McCann Istanbul, 41?29! and Doğan Online. Since 2021 she has worked independently with startups and established companies alike — on product, positioning, go-to-market and investor readiness — often as a hands-on creative and operational lead, and in some ventures as part of the core founding team.
Whatever the client’s size, the setup is the same: a small senior team, short agile cycles and startup thinking applied to the problem at hand. She works best bringing structure to ambiguity, simplifying complexity and turning vision into execution.
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